When you use pillar pages to drive traffic to your site, you’ll see a dramatic increase in sales. This is because pillar pages satisfy both your visitors and Google’s search algorithm. As the co-founder of 3dcart, an e-commerce software company, Jimmy Rodriguez is a specialist in digital marketing and optimized shopping experiences. He’s been promoting e-commerce websites for ten years.
The most common structure for pillar pages is a guide. This is because guides set a standard for comprehensiveness. If you’re writing a guide, people will assume you know what you’re talking about. But a beginner’s guide is not assuming that you know anything about the topic. A guide has sections that explain what something is, how to do it, and why it matters. Each of these sections can serve as the framework for a pillar page.
When you’re promoting your pillar pages, remember to include links to other content that relates to the pillar page. Make sure that your tier 1 pillar page is as long as necessary to improve your rankings. And if you can, use visuals to break up the text and engage the readers. Don’t overdo it with visuals, though. You want to make sure your pillar pages are informative and useful to your customers.
